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Do I have to recommend a yarn you stock?

We recommend you list a yarn we stock as it will help customers find your patterns on our websites. Pattern listings that include a yarn we stock in the 'Materials' section will be shown on that yarn page under 'Patterns recommending this yarn' and will be seen by more customers. They will also benefit more from yarn promotions run by LoveKnitting and LoveCrochet.

Additionally, our customers love to be able to buy their patterns and yarns together and regularly get in touch with our Customer Services Team to ask for suitable substitutes that we sell. 

If your sample was made in a yarn we don’t stock, you can still add it in the Materials > Yarn section as these boxes can also be used as freeform fields. We do also recommend you include a yarn we stock as a substitute. In this case, we’d suggest stating the yarn the sample was made in in the description, so customers know if they are buying the original yarn used or a suitable substitute.

Patterns featuring a yarn we stock will appear on the yarn page

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