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Descriptions

The description is your sales pitch, you have 1,000 characters to convince the customer to download your pattern. The description also helps you appear in searches. If your pattern has more than one language, add that in your description. You want to draw the customer in by catching their interest, and then give them the necessary information they need to decide if it’s a pattern for them (skill level, special techniques, charts or written, etc). Next, let them know what they need to make the pattern so they can get it all in the same purchase. Read more in our blog post by expert Kate Atherley!

 

The search engine takes the description into account when a customer is looking for patterns. For example a baby blanket in a chevron stripe pattern should have those words in the description, but just putting the words after each other to appear in searches isn’t very attractive for the customers when reading the description. Try something like this instead:

Imagine being wrapped up in a cosy blanket, drifting away to sleep, listening to the gentle sound from waves rolling onto shore... The August blanket is designed to bring dreams about sailing the seas and becoming an astronaut to little ones. Knitted in super-soft yarn, you can knit your own dreams into the blanket and add new colours as you please.
Skills needed for the blanket are knit, purl, increase and double decrease (explained in the pattern). MillaMia Naturally Soft Merino offers a wide range of colours for you to choose from. The chevron pattern and the stripes can easily be modified.

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