When customers search for a pattern on the website, the search engine takes both the pattern name and pattern description into account, so there is no need to use all the keywords in the pattern name. However, naming your patterns correctly and writing good descriptions are important and there are a few things to think about to make your pattern as visible as possible.
The first thing to think about is a unique pattern name, if you name all of your patterns ‘Baby blanket’ the system will think they’re duplicates and your patterns will be harder to find, and in some cases can't be found at all. If you are at a complete loss for a name for a pattern, think of names of your friends, or a street you have lived on or a place you enjoyed visiting, these make excellent pattern names. It's worth searching for the name first to avoid publishing a pattern with a name which has already been used several times.
Avoid using characters like /, \, ', " in your pattern names as these characters are functional characters in urls and may cause problems with links to your patterns.
Naming a pattern “Baby blanket, christening shawl, heirloom blanket, baby blankie” might be useful on some platforms, but not on LoveKnitting and LoveCrochet. When the search engine searches both titles and descriptions it’s much better to use a short name and add the keywords in the description instead. You should always include what the actual pattern is. Instead naming a shawl simply “Mystic rose,” you should call it “Mystic rose shawl.” Check out Kate Atherley’s blog post about naming patterns for some handy tips and tricks.